ECD/CW
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PUNCHING THINGS UP

TV | Social | Outdoor | Print | Direct Mail

In the midst of the pandemic, our in-house team relaunched Guaranteed Rate as a national brand across all consumer touch points (from social to Super Bowl) with a campaign based upon the company CEO’s personal ethos that belief makes dreams a reality.

In spite of hurdles and a minuscule budget, the campaign - unprecedented within the category - fueled a 149% rise in brand equity (according to Harris Poll data) within six months and drove Guaranteed Rate to become the third highest retail mortgage lender in the country in terms of overall volume ($58+ billion), up from number six.

Television

I'm fortunate enough to be a 'call in case of emergency' writer for ESPN, The Vault, Kohler, and other select clients.

The assignments usually (but not always) come on the eve of a production where all involved feel that the sold-in concept needs help - a comedic punch up, logic adjustment, and/or multiple options that won’t interfere with a tight budget and shooting schedule.

I love getting those calls. Challenges are what this gig is all about. Here are a few of the more interesting challenges.