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STEALING THE CUP

TV | Social | Outdoor | Print | Direct Mail

In the midst of the pandemic, our in-house team relaunched Guaranteed Rate as a national brand across all consumer touch points (from social to Super Bowl) with a campaign based upon the company CEO’s personal ethos that belief makes dreams a reality.

In spite of hurdles and a minuscule budget, the campaign - unprecedented within the category - fueled a 149% rise in brand equity (according to Harris Poll data) within six months and drove Guaranteed Rate to become the third highest retail mortgage lender in the country in terms of overall volume ($58+ billion), up from number six.

Experiential | Social | Digital | Brand Act | Influencer

Nike wanted to have influencers to associate their brand with the World Cup even though they were not an official partner of either the event or Team USA. So they reached out to Experient (now called Rockskip), who reached out to me.

Together, we developed a landmark Nike World Cup event from the ground up, building a completely immersive, secret experience for social influencer invitees that began with a secret, password-protected website and ended with an exclusive night they'll never forget.

Every detail was meticulously thought through and crafted... from the epic (the complete transformation of a historical bank building into speakeasy) down to the minute (Nike branded cocktail napkins). And the result - complete linkage of Nike and the World Cup across the Chicago stratosphere - was worth every bit of effort. 

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