TV | Social | Digital | Radio/Steaming | Brand Acts | Sponsorship Activation | Experiential | Speech Writing
What started as a two week freelance assignment at Leo Burnett turned into a 14 month stint of leading projects across the entirety of the massive Allstate business. The volume of work and ‘all hands on deck’ structure had me writing 100 character Facebook ads one minute, and presenting fully-integrated, 360 degree campaigns to Allstate’s head of advertising the next.
Highlights included a fully-integrated revival of the Allstate Good Hands Nets Program, a complete revamp of Allstate’s African-American initiatives, and copious amounts of Mayhem radio and social snark.
