Digital | Social Content | Retail | Experiential
Neebo College Bookstore chain was on the verge of bankruptcy, having lost substantial market share to online retailers like Amazon.
Their agency asked me to help. So I developed an integrated campaign (pre-roll, POS, promotions, print, college newspaper, internet radio, customizable social posts, and events) that would maximize their budget. And then, I convinced Adam West to jump on board.
The result?
The campaign led to a record year in sales, raised much-needed excitement around its bookstores, and most importantly, saw every single one of its on-campus college bookstore contracts get renewed. The renewals more than doubled the company’s valuation, and the next year they were purchased by Follets.
