Television | Digital | Social | Radio/Streaming | Sponsorship Activation | Experiential | Print | Outdoor
When I took over as CD of Innocean's Chicago office, I inherited a fractured client relationship mired in a continuous cycle of creative upheaval. But within four months, my account partners and I were able to galvanize the agency's client relationships and set the stage for immediate growth and future success.
How? We listened. We built trust. And once we had it, we convinced our clients and dealers to rethink how we could market their cars.
One output of that effort was the 'Wow' campaign, a low-cost, insight-based, retail initiative that tested off-the charts in terms of awareness and “likability”, reversed a sliding sales trend, and enabled Innocean to finally gain the entirety of Hyundai’s retail business, a goal the agency had been trying to accomplish since its inception.
Another was the fully-integrated Hyundai Epic Summer Sales Event, which shattered the summer sales record for the automaker.